From the Desk of Ari Moshe
How and Why I created the Library Subscription
Hi there! Thanks for visiting this page. This is where i’d like to share in a more personal way how I came to this School Library and it’s technical and financial structure.
My calling in creating this subscription program has been to make my teaching library generously accessible for anyone who is drawn to study these teachings. On the heels of several years of teaching training programs, I found myself intensely desiring something simpler, more accessible, more free and organic (for myself and others).
For a while I was thinking about creating a simple recurring monthly subscription that people can cancel at any time. Kind of like the Netflix model. However something felt uneasy in my body about that. It actually took a long time to identify what didn’t feel in alignment for me.
One, it felt a bit like “giving everything a way”. Coming from selling products and entire training programs in the 3 and 4 digits, I had a hard time imagining offering everything potentially just just a single month. I couldn’t shake a not-so-good feeling in my body about that.
Two, on a similar note, it didn’t offer me any kind of financial stability. The month-to-month model wouldn’t promise any kind of continuity in payments and I didn’t want to become trapped in trying to “lure” students to subscribe every month.
Lastly, and I think this is the biggest peice for me, though they are all connected: I noticed that I craved a feeling of conscious relationship: for the exchange of payment for access to feel intentional, purposeful, sacred. I didn’t just want to “sell access”.
This last point sort of essentialized all of the other points and brought it home for me.
This idea of a fixed-term subscription had immediate appeal to me because it would anchor the student in an intentional time frame, bringing myself and each student into a thoughtful and intentional energy exchange. It’s not just a subscription, it’s a commitment to a period of time. This commitment provides for me some degree of financial certainty and it honors for the student that they have chosen an intentional container of time for their own studies.
After considerable reflection, I landed on the two tier system of four months and one year.
Regarding the mentorship classes and community page
In light of not just wanting to “sell access” for a time, I feel a sense of responsibility in releasing this content, as if it would be irresponsible of me to not create some kind of purposeful space to support those who are immersing themselves in this very large teaching library. I feel that these teachings most of all need to be demonstrated and practiced. I wanted to create a space for students to get to work with me, ask questions, see live chart reading examples, without needing to take an actual course.
So I decided that as a part of the yearly term I would include 6 mentorship classes and also create a community space for student connection and engagement. The full year offers a very solid time frame for deep self-study, and the mentorship sessions offer a solid framework for real student-teacher support.
When you subscribe to the yearly term, you know what you are getting and I know this too. It immediately sets us up in a relational field, which is what I love most.
The 4 month term is for those who just want access. At 4 months it still feels more intentional than just a monthly drop in, but is short enough that it’s not a huge commitment. It’s still a period of intentional time with an easy pathway for upgrade for students who would like to jump into the yearly subscription for a deeper and more held experience.
About renewals
The choice can be made to renew at either tier, but it has to be done, it is not automatic. An automatic renewal makes sense for Netflix, which provides movie access, but this is the study of the soul. I want intention, purpose, containment, ground. The purposeful choice to committ to a period of time marks this as more than just a casual ongoing subscription.
The fixed term subscriptions are also a way for me to make a clear distinction between “purchasing” an individual class or series vs library access. The former can be done on my classes page and is appropriate for anyone who wants to “own” any of my content. This can be done generally at $45 which is the price for most of my products. The latter should not be about just wanting to watch one class, it is about full access, and for that more than one month is appropriate.
All in all, I like the stability, clarity and continuity on all sides of this arrangement.
This sets my offerings in basically 3 categories right now.
- Individual purchase – found on my classes page
- 4 month library subscription
- Yearly library subscription + 6 mentorship classes
Beyond that I am continuing to work with my return students, a devoted group of students who have been a part of my live training programs which I have been teaching for the past 5 years.
That’s it! Thank you for reading and I’m grateful to share my own process/ inner thinking around this.